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What Makes a Good Business Website?

A website is a helping tool that generates clients and prospective clients. This becomes more helpful and an advantage if it is developed in accordance to website best practices.

Below are the most important components that your website must have. These will serve as your guide in achieving an effective website.

URL and HTML tag.

The first thing you must do is choose the right- URL, tag and keywords. Choose the good and catchy URL. Ensure that it is relevant to your business name and is available on social platforms. Your HTML tag must be relevant to what your business does. These two components should be chosen correctly because this is important not just for the user experience but to your SEO as well.

Business Details.

Build a website you need, and not a website you want. Your website must have a brief and concise description of your business, on what you do and how you will help your prospective clients. Don’t forget to include your location details and most importantly your contact information. Your contact information is comprised of a phone number and your email address if in any case they want to contact you.

Navigation Strategy.

Make sure that your website has clear navigation, this means that you should have understandable and logical names for the various pages of your site— contact, about, FAQ, etc. Make your navigation user-friendly.

Security.

If you’re having an online transaction like online selling and online payment, you really need to secure your site with an SSL certificate. This tool will encrypt communications between you and your clients (i.e. a credit card number, Social Security number). This is a good way in building your website reliable and guaranteed to free clients from worries.

Social Media Integration and a Mobile-Ready Version.

There are a lot of social platforms out there, and you should promote your presence on them with the help of social media marketing. Social media is important in marketing your business. By interacting on social media sites, you are also building SEO and improving your business footprint at the same time. And since the usage of social media sites is common nowadays, it is important that your website is viewable using mobile phones. Most of the internet savvy uses mobile phones in interacting online.

Web Hosting.

Having an efficient hosting server saves you from spending too much. It could create a good impact from your website visitors. Many search engine algorithms detect web page loading speed. So, be careful in choosing your web hosting provider.

Website Features.

Simplicity really matters when it comes to adding features. Be careful in using some features like music, flash, anything that auto plays whether it is music or video because it can slow down the page’s loading time. By being aware on the important components of a website will bring you to a step toward success.

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