People over 65 are the fastest growing group of web users. They find the internet helpful for sourcing information on anything from health to finance. Also, they like to play games as much as younger generations and use the internet for booking travel and searching.
People during this age group are quite capable of using the internet, however; as they become older, they can encounter age related problems like reduced text comprehension or poor eyesight. They might also realize that their ability to accurately click on a single word or target isn’t what it used to be. So, please take a look at some simple tips when designing a website for an audience over the age of 65:
Keep It Simple.
When coming up with a website design with an audience of older users, make sure that the page is tidy and there are no any distractions from the key information. Keep the organization acquainted and therefore the text is easy to read. Breaking up written content large titles and section headings is a great way to let your users digest all that information.
Let the Users Control The Font Size.
When designing websites for the older audience, it’s suggested not to build your type any smaller than 12 points or offer the users the flexibility to regulate the point size if they are struggling to read it. Keep text in upper and lower case. Use a sans serif font and avoid script fonts. Use left-justified type because it makes the line breaks unevenly and will help them to not lose their place on the page.
Keep navigation simple and consistent. Don’t have too many layers or pages. Use buttons that say ‘previous page’ and ‘next page’ to make navigation easier. Avoid scroll down menus as they’ll be tough to navigate. For text links, make sure the font is large enough to read, in addition, maintain extra spacing between links so users don’t accidentally click the wrong one. With older users, be careful with drop down menus and any similar “moving” navigation, as they can be tough to interact with. Make sure to visually distinguish between visited links and those that haven’t been clicked yet.
Provide a Search Bar.
Search is the user’s lifeline when navigation fails, so it’s important to provide an obvious search function that’s versatile enough to accommodate plural and past tense, words and phrases, and common misspellings. Not finding what you are looking for in a web site is a big frustration, particularly for older users, so a website designer and developer need to work diligently to avoid this by facilitating good functionality and effective design.
Test your Website.
It is a good idea to test your web site on the target age bracket. Ask them if they can read everything clearly and understand the information presented. Know if they find distractions and unclear language in the website. Don’t forget to ask for points of improvement and their suggestions.