The quality of the content makes an inbound marketer effective which also helps one get more visibility online. But to be truly successful, a marketer must work like SEO experts to ensure that content is found by the right audience. Anyway, here are some SEO that needs to be considered and applied.
1. Well-defined target audience and tone
In SEO and all inbound marketing, content is key. You need to define your target audience and the tone for different types of content. By doing so, you’ll learn about the interests, and challenges your customers face.
2. Keyword research
Specific topics and keywords must be clearly identified. Keyword research helps you confirm the topics of interest; use Google’s, Keyword Tool. It allows you to type in a word or a phrase and returns a list of results and suggestions.
3. Correct spelling and grammar
Always make sure to use correct spelling and grammar. Using appropriate English and a style guide exhibits the right words used and ensures consistency across your assets. Consistency, on the other hand, counts when you’re trying to optimize for certain terms.
4. Degree of branding
Branded terms are typically easy to rank, that’s why consistency is very necessary. You should know how to use words specific to your brands such as your Company name, Services, and Products.
5. Content formatting
In content formatting, spelling out best practices is another great strategy. Use images, headers or sub headers in your blog posts and be careful with the specific keyword list to use. Make sure to provide copywriters with all the resources they need to succeed in this area.
6. Copy editors
The role of copy editors is to review the content the team creates. The editor should be detail – oriented and can review each thing you compose. They should be well-trained in your team’s written style guide and keyword best practices. They should also be able to spot opportunities for optimization and improvement.
7. Content calendar
Develop a publishing schedule to help you focus on publishing regularly and increasingly improve your online rankings. If you publish consistently, there is a bigger chance for viewers to visit more often.
You need to create calls-to-action (CTAs) which is an important component. It leads traffic to highly optimized landing pages and it offers something in exchange for contact information – you suddenly have a lead!
Remember to focus on writing for your target audience, that’s what Google wants you to aim. Being consistent in your writing creates trustworthiness with your readers.