Designing a logo may be creative by nature, but it should not be necessarily left to chance. There is scientific data rooted in psychology that can help logo designers capture the attention of people.
The psychology of visual attention emphasizes that the eye focuses on particular regions. This is important information because this helps a logo achieve effective results if the designer knows the key areas where the eye will most likely look. This means that there is an impact of peripheral vision. If people fix their eyes on a particular object, it is still possible to see the stimuli from seven degrees on either side of the target. This means that a logo should be holistic in its design. Even if a logo has a main feature, all the rest of the design should work with symmetry so that it can appeal to people.
In logo design, the attention to detail should be comprehensive to make sure that no peripheral detail is distracting to the eyes.
With comprehensive research, designing logos should have a solid scientific reference. However to make the logo more effective, it should readily communicate the mission and vision of the company it is representing. A logo becomes the face of an enterprise. It is essential that its design should reflect various meanings that are compatible with the values of a business.
We believe that creativity is better expanded when there are various inputs from people who matter. Unifying the look and the message of a logo is important to make sure that a company has the right branding for its industry.
Attention is a key element in any logo design. It must be compelling enough for people to remember and associate it with the company. Otherwise, it will fall into obscurity. Instead of standing out as one among many, a boring logo may make a company become just among many in an industry.
Collaboration and open communication lines are essential in any logo design. Studying new trends, especially in visual attention, will be helpful in a designer’s pursuit in creating a very memorable and significant logo.