A creative process is very systematic. Approach every project, be it a logo design or another type using the same process. It’s not a rigid set of rules mind you, the process should be pretty fluid and if you’ve worked this way for so long now it becomes second nature for you.
That said if someone asks you to define where you are at in any given project, you could pinpoint it for them within the steps listed below.
1. Project Preparation & Research
Gauge client expectations.
Understand the client/ project purpose and their target audience.
Define the client/ project personality.
Use photo references and other graphic designs. Know what to draw.
2. Style Selection
Does the style fit the client/ project purpose and target audience?
Does the style fit the client/ project personality?
Can you pick the wrong style? Yes.
3. Thumbnail Sketching
You can never have too many ideas.
Know what to draw. Develop attribute recognition.
Work out concepts.
Isolate your strongest directions.
4. Refinement – “Art Direct” Yourself!
When in doubt, re-draw it.
Use the fresh eyes effect.
Avoid visual tension.
Think in shapes.
Work until you have a final refined sketch. Know when you’re done.