We are aware that Search Engine Optimization plays a great role in getting into the first page of Search Engine Page Results. The absence of SEO will be hard for the websites to be visible on search engines. When we talk about SEO, we already know that we need to include keywords in the title tag, Meta description and in the content to make the search engines recognize what the page is all about. But aside from these three elements, there are more than 200 factors used by Google’s Algorithm that are considered important for a successful search engine optimization.
Each factor ideally helps optimize your website, but it will take much of your time. There are factors that do better at optimizing than others. Focus on using factors that will boost your ranking in page results.
Keywords are one of the factors that are crucial in SEO. It should be included in the title tags, especially in the beginning. Because Google recognizes its relevance to the topic. Use keyword phrases in your Meta descriptions. Meta descriptions may not be as huge factors like before, but they still give relevance. This is also important in SERPs because the content is also displayed below the page title. A well – written description can help you get the click.
Your content should include a keyword or keyword phrases all throughout to mount keyword density and place it on the first 100 words. Placing it early on the content can help establish relevancy. But bear in mind to write a content that is readable because you are writing for the users or customers first and not for the search engines. Make it simple and direct to the point, don’t let the keywords make your content sound unnatural.
Other areas to place your keywords is to include it in the H1 tags, URLs and PDFs. PDFs may sometimes be overlooked still performs well in search engine optimization. Another way is to optimize the filename with a keyword and set a title in the PDF’s document properties.
One way to increase your page rank is to optimize your images by placing a keyword in the filename, ALT text, descriptions and titles. Search can’t understand the difference between two images unless you put some description into it that will depict what the image is all about.
The loading speed of the page is another big ranking factor in the optimization of your website. So, make sure that the size of your images is right and applicable on the web. It could save you bytes of data if your website is image heavy.
Lengthy content has been observed to rank higher, expand your content on the most relevant and important part of the topic. Organizing your content using numbered lists and bullets is useful and Google friendly. The longer the visitor stays on your page the more Google recognizes the relevance of your page to the searched topic. Make sure that it is well – organized and compelling. When the users find what they are looking for, they’ll be more interested to stay longer on your page.