Nowadays, anyone can be a photographer even if they are not professionals. With the use of smartphones and good cameras, ordinary people show their aspirations through sharing captured photos on social media sites. Of course there are some out there that would want their photography sites to be visible online and are aiming to rank high in search engines. Normally an SEO Expert can help you with that. Below are some tips you can follow for photography site.
Organic Search Shall Be Applied
In order to optimize your website effectively, you must understand the basic principle that the job of the search engines is to supply the most important and interesting results more likely for a specific set of keywords. As we all know, Google and the other search engines may attain this goal by putting in high-rank web pages within the search index. Thus, the SEO task is to assist the search engines to achieve their goal without trying to control the system in any way with adverse methods (frequently mentioned as “black hat SEO“).
Extra Careful in Choosing Keywords
Have you ever chosen your words carefully? Your search engine optimization success will depend on your ability to pick the right keywords for your photography site. Effective keywords can help increase the relevance of your website and its ranking on search engine result pages. Try to consider that most of the visitors won’t look at the next page; they usually focus on the top 10 of the search result. It’s clear that keywords must be chosen carefully for you to belong in the topmost results.
Indicate the Exact Address
As we have noticed the common mistake of a photography site is that they forget to indicate the studio address on the website. So never assume that your target market already knows where you are. The best way is to put your address as the main indicators of the area where you can serve and this should appear on each and every page of your website.
Be Creative in Using Keyword
How often should you repeat your keyword? Have you ever heard the term “keyword stuffing“? Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. This is the cause why some website are being banned from major search engines either temporarily or permanently. These occur when a web page is loaded with keywords in the Meta tags or in a content of a web page. The repetition of words in Meta tags may explain why many search engines no longer use these tags. In order to avoid this problem, your keyword phrases must appear no more than 5 or 6 times for every 100 words of text.
So, SEO is only the first phase in the process. Once you’ve got them attracted to the website, the next challenge is to present them with a valuable and convincing content that lead them through your sales funnel to the point where they are compelled to want to talk with you.