Server switching is a technique to virtualize at the IP level. SEO checkpoints occur whenever there is a change in the server settings. However, there are ways to ensure that switching server runs smooth with SEO.
Always Check Errors When You Change
Ask an IT expert first before messing with your server. If the server hardware is upgraded, and the server software configuration remains the same, there are no SEO-specific issues that will arise. But if you change server settings, SEO checkpoints will occur.
Make sure to copy everything the files from one server to another. This includes images, downloads, or configuration files.
- Moved all the hidden files (.htaccess file).
- Move your HTTPS certificate if you have.
Don’t Forget 404 Page
Make sure you still have your custom 404 page. Make sure it’s triggered in all scenarios – on all sub domains, subdirectories, and URL suffixes. Make sure 404s are returned when they should be, as opposed to soft 404s.
Review Your Site
Crawl that sucker. See if HTTPS status codes or anything else has changed. It’s easier if you can crawl the site before the switch and then after the switch so you can compare apples to apples.
Don’t Block the Search Engine Spiders
Spiders only can follow links from one page to another and from one site to another. That is the primary reason why links to your site (inbound links) are so important. Be careful in configuring your server settings, it might block traffic from a certain country and you may accidentally block Google.