What SEO expert wants is to drive more traffic, keyword – targeted and SEO – optimized website.
If you want search engines to understand what keywords your page or website should rank for easily, then learn the formulas of a keyword – targeted page or blog post.
In Search Engine Optimization for websites or blog post, there are two primary factors that take part:
- On – Page Optimization
- Off – Page Optimization
But, don’t get confused between On – Page SEO with On-Site Optimization.
This one talks about optimizing the entire website. Setting permanent link structures and site mapping.
On – Page SEO
This refers to the optimization of content for a targeted keyword inside a single page or blog post. Encompassing proper headings, ensuring the quality of the content, proper placement of keywords and take notice at many other factors that is crucial to search engine optimization.
Why On – Page Optimization is important?
When we carry out SEO for a post, there are certain set of proven ways to increase its rank in search engines. Google doesn’t only take into account on – page optimization in ranking your content. It also considers many other factors such as signals from social media like shares, likes, follows and tweets. It also takes into account the backlinks, the authority of the domain and other metrics for off – page.
The main goal in SEO is to optimize pages or contents naturally in a smart way that the search engines can easily comprehend and recognize the targeted keyword and drive in targeted visitors to the website.
A lot of changes take place over the past years. Apparently, it shows that off – page SEO is crucial and on – page SEO shouldn’t be off your hands.
On – Page Optimization Techniques to Increase Ranking in 2017
One of the most significant factors used in on – page optimization. The more interesting and enhanced title is, the more you drive clicks to your website. The more clicks, the higher it will rank. Make sure to use targeted keywords or phrase properly specifically in the beginning of the title tag if possible. Never repeat the same keyword more than once in the title.
2. Keyword density
Keeping the keyword density around 1.5% for a better optimization. Use main keyword in the paragraph once and also in the last paragraph. Also place it in the content where it fits the best and not just put it anywhere for the sake of putting the keyword in the content.
3. Meta tags
Adding relevant and unique meta description in each blog post is crucial for search engine optimization. Include keywords in your meta description, but don’t let it appear like a spam in your description. As much as search engines pick up on your keywords, it is equally important that users click on the post. Your meta tags should make sense.
4. Heading tags
Highlight various important points, headings and subheadings using heading tags. Remember not to use too many H2 and H3 tags, Google algorithm is not fond of that.
5. Engaging content
Original content is very important in SEO. If you want to stay in the game, write engaging content. Understand and take into account the needs of the searchers. For the users spend longer time on your blog, you need to feed them content that suffice what they are looking for.
What ranks higher on search engines are the ones that are more relevant, engaging, unique, informative and useful. Keep in mind to write content that will catch the attention of the users.