One of the most vital marketing tools of marketing they use to advertise their business is the business card. The first thing you do when you a meet a new person you are working or need to work with is exchange business cards. Thus, your business cards form part of your first impression and it’s vital to take care of business.
A business card is one of the most vital and savvy marketing tools a business can have, particularly for businesses simply starting out. An effective and well-designed business card can effectively push your business. There’s a risk that if the look and quality of your card are disgraceful or unprofessional, it may be discarded.
The common mistakes business people make regarding the matter of their own business cards. Avoid these and you will be well on your way to having a card that is engaging and an effective marketing tool.
The following are the most common business card mistakes:
- Wrong size card. Common sense dictates the use of the traditional and standard 90x55mm business card for most individuals. Anything bigger won’t fit in wallets or most business card holders. Chances are it will wind up being filed in the trash bin.
- A card that blends in with all the rest. Leave somebody with a card that looks incredible, feels extraordinary and unmistakably characterizes what your business does so that your card won’t soon be overlooked.
- Presentation of a poor-quality card. Don’t hold back on cash concerning your business card. You need to have a great stock card, print that doesn’t drain from a drop of water, an embossed logo, and the card should feel substantial and pleasing to the touch.
- Having a “mystery” business card. A business card shouldn’t be a mysterious message that obliges deciphering and if your business name doesn’t state precisely what you do, then you have to make sure the design and data on the card clearly characterized the product or service that your business gives.
- Not providing a unique selling proposition. Numerous businesses miss the brilliant chance of using their business card to its full marketing potential. Your card should state no less than one powerful reason; a customer does business with you.
- Ineffective or poor use of color. Have your business cards with a little splash of color. Stay away from the common error of colors that could be difficult to read that lacks contrast and a print is hard to read.
- Print that is excessively small. A good rule is to utilize a size no more than 7-8 point, Your name point could be somewhat bigger; i.e., 9 points and the organization name normally looks great at around 12-15 point.
- A cluttered card. Too much of print looks busy and terribly unprofessional. Simplicity is the best.
- Cards that don’t get distributed. Always have a supply of your cards wherever you go. Give them out when appropriate, and while you’re at it, don’t hesitate to give out more than one.