Have you heard about “noindex” and “nofollow” meta tags and think about how these tags are used in SEO? Here’s a guide for you to know more about these tags:
Noindex tag instructs the search engines that the related pages should not be indexed in their search engine results. Search engines will still read the pages but won’t index it.
A web page is set to index by default. Adding the “noindex” directive to a webpage in the head section of the HTML will instruct the search engines to creep a page and associate it in the search engine results pages.
Examples of pages that should be set to “noindex”.
Email Promotion Pages:A page that we interact to separate customers through firsthand email promotions.
Goal Completion Pages:If the analytic goals are structured to tally or count how many people attain the “thank you” page. This helps eradicate flawed goal completion.
Employee Only Pages:Pages exclusive to your employees or firm members. Using the “noindex” directive will aid you to retain those pages from being visible to the SERPs.
Nofollow is an HTML attribute that tells the search engines to cease on following a link, and by that transport value to the site it is linked.
Links are an important factor in the SEO, while authority quarrel on how huge the role of links play in comprehensive ranking. External links help fortify the integrity and ranking of your own website. Internal links are also useful because it allows users’ navigation.
The links are set to “follow” by default. If you want to instruct Google not to follow a link and transfer a value to the linked site, set your link the way nofollow links are set.
Examples of links that should be set to “nofollow”.
Paid Links:A site’s ranking in the SERPs is partially based on the study of the sites that are linked to it. Use nofollow on links to stop links from affecting search results and influence the users negatively.
Untrusted content:If you can’t affirm for the content of the pages that you link from your website you should nofollow those kind of links. You can automatically or manually clear away the nofollow attribute on the links from the user’s posts.
Blog Comments:If you have a high – end blog posts for your site, you don’t want a rival or a link from spammer to attach some invaluable comment to your post that links back to his website. Use the nofollow link to indicate that a link spammer is not applicable.
I hope this article helps you understand the difference between noindex and nofollow, and when to apply these meta tags to increase your organic website traffic.