Different types of marketing stunts are being pulled off by everyone who wants to make a name and be recognized for their efforts. But still, the truth is that the market for every genre of products is swarmed by companies promoting different approaches (that is according to them) but eventually boils down to the old same purpose.
So what does it take for your brand to stand out from the rest of the guys that sell the same craft? How would one make an absolute and lasting impact? Here are some tips that may bring a new light to your branding schemes:
Show them what is new!
This will always be the first step. Why? Because, obviously you need them to see you differently. This may come as a new logo design, an icon or even a new punch line will definitely help you to shine among the crowd.
Make things blend!
Attention can be grabbed when something looks pleasing to the eyes. Good color management and blending is the key to having this advantage. You don’t want it to be a color wheel, but rather you want it to be very attractive to the eyes.
Make the images count!
This may sound so simple, but we need to accept that it is the most neglected rule. Use images that will only support your product, avoid putting picture that only looks good, it has to mean something.
Make words readable!
Well, of course, tag lines will always be there, so make sure it can be read without the need of connecting your two eyebrows. Use colors that are well blended and not play too much with contrast. The font style must also suggest the idea you are sending.
Put a soul inside!
Don’t let it stop with the first impression only, make them crave more by providing the customers with well detailed, well supported and very interesting content of your brand. Make them say “That’s why I like it!”.
But still, things will always depend on what you would like it to be, but always consider that you are not selling your brand for yourself but to those people around you.