The essence of branding was always a topic on clients – from small businesses to big corporation and non-profit agencies. Presentation of the business can be a great factor between success and failure. Branding your business – from logo to business collateral, website, social media pages, and portfolio – all affect a consumer’s decision whether to work with you or not.
What’s in a Logo?
The logo is vital for a business. It gives customers an image of your business branding. It works best when it is a written or designed representation of the style of your work. With any field of business like photography, it should have a distinct connection with your style.
Ways to Have a Logo
Do it Yourself Logo
When starting your brand chances are that you will have to make a DIY Logo. That should be good enough to catch the customer’s attention. Since you’re doing the logo yourself, that should mean you are limitless but the simplest way to make a logo is using just your name. Sites like FontSpace and Fonts offer a great variety of free or low license rate fonts.
Freelance Designer or a Friend
If you want a better logo, search for a professional logo designer that can provide you with your requirements. If your budget is tight, look for a freelance designer.
- Freelance Pros: could be well-designed, cost effective, minimal personal time investment
- Freelance Cons: could be poorly-designed, excessive personal time investment, late delivery, risk factors with flakes
Agency Designed Logo
If you have the budget go for the best logo design company. They can give you entirely what you need.
- Agency Pros: consultation, multiple revisions, experienced professionals, on time delivery, superior quality, customization to multiple mediums, better brand identification.
- Agency Cons: lost in the mix of other clients, higher costs