When you’re relying online for your business growth, then Search Engine Optimization (SEO) is a very important aspect you’ve got to look into. Generating website traffic and visits seem like everything. This is where you’ll get leads and convert them into sales, thus its relevance.
Keyword search is one step to improve your SEO efforts. Identifying what keyword your market use to connect to your service and/or product is a great advantage. Here’s a quick guide to finding the right keyword search strategies for your brand.
Identify your niche
There should be a common interest among your potential buyers and stakeholders. Find what that is, define it and go back to your brand. Basing on their interests, get keyword ideas that are likely to bring them to your website or page. Search for common and related terms, then see which among them generate more traffic or evaluate how competitive those keywords are.
Mix head terms and long-tail keywords
Head terms are mostly short and simple compare to long-tail keywords that contain three or more words. Try to experiment and mix them up and see what will suit your brand. Combining both may also give you good search results. Note that head terms are mostly high competitive while long-tail are less, but remember there are online users that search for long keywords.
Try to check competition
It’s also good if you know your competitor. You may observe what others are doing. Keeping an eye on them might let you stumble upon keywords that will fit your target too. See which keywords they rank, but you aren’t. Identify if you really need to rank with the same keywords or not. This process can be tedious, but once you’re able to identify the right keywords they will surely help you boost your brand.
Refine or narrow down your list
After you have listed keywords applicable to your brand, check which among them are most effective by evaluating the same list quantitatively. For instance, get a hundred keywords audience and only 10 fits within your targeted range. Try dropping some keywords and focus on categories that are relevant to your target audience.
Keep up on what’s the trend
Keyword search strategy isn’t completed one time. You have to constantly check applicable keywords and be conscious of what is happening within the scope of your potential customers and stakeholders. Evaluate too chosen keywords if they remain effective or not. Update non-working keywords and implement instead those that are likely to generate you leads and traffic.
Ensuring you get seen online is hard work. Identifying the fit keywords is just one of the many things you should do when it comes to SEO. But once you are able to drive traffic to your website, there is a high chance that you’d be able to hit your marketing and even sales goals.