A logo conveys to the people of what you do and to whom you do it for. It shows the uniqueness and builds trust between your company and individuals. A swift glimpse of your logo can convey the impression to an individual about how your logo looks based on the design and its representation. Seeing an interesting and attractive logo regulates an image of the company in the minds of the people. A perceptible logo makes you stand out and catch the attention of the consumers. The more individuals who recognize and take into account your company’s logo, the more reputable your organization becomes.
Given the significance of the logo for a company, some companies tend to redesign their logos even if it means risking the status of the organization and be open to criticisms.
Here are few things to think over before redesigning your company’s logo:
Does Your Logo Appears Outdated?
The choice and combination of color, fonts and form can be the reason why logos are off trend. Modern technology is the top reason for redesigning your logo. It also depends on the industry you belong.
Would It Make a Clear Difference?
Think about how your consumers find your products or services. Would they likely prefer to buy products that displays a more updated and modern logo? Would they look at the logo of the company first before acquiring the services they will offer? Does updating or redesigning a logo can generate best results for your company? Weigh things before taking a big step and making changes within your company.
Company Expansion into New Kinds of Products
Adding new product categories can also be the reason in redesigning. Since logos reflect the identity and the services offered by the company to its potential consumers. You might also consider changing the company’s name when you’re only focusing on one product or service and then eventually evolve and diversify into a new set of products or services. If your company’s logo doesn’t match what your company has to offer, it is time to reconsider rebranding.
Merging of Companies
It is one chance to redesign your company’s logo and perhaps a new company name. But if the dominant company has gained a solid reputation, it is possible to lose greater than gain by making the big step of changing the name and even the logo.
Unfailing and Timeless Logo
There are logos from big brands that were never redesigned for decades, even in the midst of modern innovations, but still managed to stay on top of the business competition. The longevity and durability of your company logo are worth considering when you are planning to rebrand. Although it is very difficult to see into the future, still the designer must ensure that the logo does not need any changes for at least 10-15 years.