If you have already achieved a memorable and creative logo, now it’s absolutely necessary to have a solid plan on what to do with it so you can ultimately attain a consistent and effective branding.
Consistency is the foundation of branding, therefore your logo must always look the same and undoubtedly recognizable. You want to make sure you use your logo effectively. All of your important business material, should feature your logo. Business card design, signage, promo material, and letterhead should be a driving force in branding your logo.
Your website should also reflect your logo just about anywhere a visiting user can navigate to. This is an incredibly effective tool for creating recognition to instill in the minds of customers, and potential future customers, with your company’s all-important symbol.
Identify every possible aspect of your company with your logo. If your employees wear uniforms of any kind, your company logo design should be incorporated. Even an inclusion on a name tag can be an effective way to brand your logo.
Any type of promotional merchandise like a t-shirt is a win-win opportunity to get free advertisement and branding, as well as show your customers and employees your appreciation.
Absolutely every form of advertising must include your logo. A constant plan to associate is the only way to do your logo justice. Take every opportunity you can to creatively apply your company’s symbol, as that is key to building it into your brand.