It’s very important to recall when you’re a startup and you’re working on your landing page, especially if you’re a website designer because as the saying says, you only have one chance to make a first impression. Most of the landing pages out there have a couple of key goals to inform visitors about the product and services, to build excitement and to have a clear next step.
A well prepared design will help to communicate those elements more effectively, while a more visually appealing website design can help to add some professionalism, which can reflect positively on the brand itself. Even if the product looks and works flawlessly, if the landing page that promotes it looks wrong, then there’s a good possibility that it won’t convince as many visitors and many people could find it off-putting.
A good landing page blends great design, with a clear call-to-action and sufficient copy to build excitement and interest.